· The diamond top used gives the photograph some life and makes it less boring and plain.
· The photograph on this advertisement uses a classic Beyoncé pose which she is well known for.
· The lighting is used well as it creates a flawless look of Beyoncé
· The model (Beyoncé) is looking directly at the camera, this has the effect of drawing you into the advertisement.
· The background is plain which makes the model stand out even more, this helps the advertising as you can really focus on Beyoncé