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Wednesday, 21 March 2012

Media Theories


Todorov's Theory of Narrative

Todorov proposed that a narrative has five stages and transformations through which the story  of a media product proceeds. The first one of these is the
equilibrium in this stage all is as it should be. Next is the disruption, in his stage someting has intrupted the equilibrium.
Then it is the recognition that a disruption has taken place, this stage is sel explanatory.The fourth step is an attempt to fix the damage the disruption caused. The fifth and final stage s a new equilibrium which is a new state of normality.


Uses and Gratifications

In the 1960s it became more and more apparent to media theorists that audiences made choices about what they did when consuming texts. Passive mass audiences are made up of individuals who actively consumed texts for all sorts of reasons and in different ways. Lasswell suggested that media texts had the following functions for individuals and society, these were, surveillance, correlation entertainment and cultural transmission.
Two researchers named Blulmer and Katz expanded on Lasswell’s theory and then published their own theory which stated that individuals may choose and use a text for purposes such as, using the media for emotional interaction as well as other interaction (this can be seen in parents who substitute family life  for soap operas for example, coronation street). Another purpose of this can be personal identity, by using the internet to create and show off your own identity and learning certain behaviours from the text. Since this theory was wrote the inventory of Uses and Gratifications has been extended. This is particularly true as new media forms like the internet have come along.

My Design of my Ancillary Tasks

Front cover of my Digi Pack





Monday, 19 March 2012

Email to get Permission to use Muse " Feeling Good"

Me and Amy email Muse's management team to ask for permission to use Feeling good as the sound track for our music video production. We are still awaiting a reply. Here is the email that we sent:

Monday, 5 March 2012

Feedback on our music video

We did a showing of our music video so far for a media class.
Here are some of the negative comments that we received:
  • There are too many sections of the girl just walking around.
  • The narrative isn't very clear or obvious.
  • Shots in music videos are usually 2-3 seconds long however in yours there are shots that are 7 seconds long.
  • The part with the man playing the guitar should be earlier as i believe it would fit better.
  • The colour pallets used shouldn’t change as dramatically as they do.
  • On the underwater scene at the start, the tiles in the swimming pool are visible this takes away from the effectiveness.
  • I believe that the transitions could be used better to improve the music video.
  • The random statue doesn’t represent anything in the video so it's pointless.
  • The shots at the start of the video are bright but the shot of the sun is darker when it should be brighter.
  • Some of the walking shots should be removed and replaced with more performance shots.
Here are some positive comments we received:
  • The timing is really good at the start of the music video
  • There is a good use of edgy camera movements
  • There was a huge range of shots used.

Our music video so far ...

A Sceening of our Music Video

We are planning on doing a screening of our music video on 27/03/12 to gather some feedback on our completed music video. With the feedback we will decide if anything needs changing or not. The music video will be showed to a class of AS media student. 

We are also hoping to do a screening of the music video to a large group of six form students as well as our target audience, this is to get even more feedback to hopefully improve the music video as much as possible.

Thursday, 1 March 2012

Days That We Have Filmed So Far ...

Day that we filmed
Where we filmed
What we filmed
Monday 13th
Dunston Pool
Underwater shots
Wednesday 15th  
Seaton Delaval hall
Garden shots
Tuesday 21st
Amy’s House
Candle and roses shots
Wednesday 22nd
South shields beach
Beach shots
Wednesday 29th
Fiddlers field
Chase scene