From the audience feedback I have learnt that although the target audience believe that the music video is successful in looking professional, they are able to point out some weaknesses in the video. This is something that I didn't want to happen, however the feedback enables me to discuss with Amy changes that may need to be made to improve the music video so the target audience prefer it more. One thing we have already decided to change is the lighting in the music video as we feel that this will make the change in time more obvious. Some of the target audience didn’t think that some of the costumes were convincing enough but understood that they were good for the budget we had. They also believed we put a lot of thought into the costumes.