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Wednesday, 21 March 2012

Media Theories


Todorov's Theory of Narrative

Todorov proposed that a narrative has five stages and transformations through which the story  of a media product proceeds. The first one of these is the
equilibrium in this stage all is as it should be. Next is the disruption, in his stage someting has intrupted the equilibrium.
Then it is the recognition that a disruption has taken place, this stage is sel explanatory.The fourth step is an attempt to fix the damage the disruption caused. The fifth and final stage s a new equilibrium which is a new state of normality.


Uses and Gratifications

In the 1960s it became more and more apparent to media theorists that audiences made choices about what they did when consuming texts. Passive mass audiences are made up of individuals who actively consumed texts for all sorts of reasons and in different ways. Lasswell suggested that media texts had the following functions for individuals and society, these were, surveillance, correlation entertainment and cultural transmission.
Two researchers named Blulmer and Katz expanded on Lasswell’s theory and then published their own theory which stated that individuals may choose and use a text for purposes such as, using the media for emotional interaction as well as other interaction (this can be seen in parents who substitute family life  for soap operas for example, coronation street). Another purpose of this can be personal identity, by using the internet to create and show off your own identity and learning certain behaviours from the text. Since this theory was wrote the inventory of Uses and Gratifications has been extended. This is particularly true as new media forms like the internet have come along.

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